Politics, Odors and Soap
Remember the light that came on when you realized boys were different from girls? Well, it looks like the light may be coming on for some as it relates to liberals and conservatives.
Moderates and conservatives were adept at guessing how liberals would answer questions. Liberals, especially those who described themselves as “very liberal,” were least able to put themselves in the minds of their adversaries and guess how conservatives would answer.
Now a fascinating new book comes along that, to a liberal like myself, helps demystify the right — and illuminates the kind of messaging that might connect with voters of all stripes. “The Righteous Mind,” by Jonathan Haidt, a University of Virginia psychology professor, argues that, for liberals, morality is largely a matter of three values: caring for the weak, fairness and liberty. Conservatives share those concerns (although they think of fairness and liberty differently) and add three others: loyalty, respect for authority and sanctity.
As a friend recently told me, I am totally buying the book.
Hat tip: Veritas 2007
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