March 24, 2017

June 26, 2012

It Really Is All About Us: Historic Anglican Mission Society Changes Its Name

You know all that stuff in the bible about sharing the good news of Jesus Christ, baptizing and making disciples? Such a drag.

It’s really all about us:

“Our new name, Us, is directly derived from USPG, so it speaks to our heritage, but it also speaks about inclusivity. There is no “them”; we are all “us”. Our work – in partnership with the churches of the Anglican Communion – is for the benefit of the whole community, regardless of ethnicity, culture, gender, sexuality, age or faith. No-one is excluded…more’”

I’m sure Jesus will be pleased that you’ve grown beyond the Great Commission.

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This sentence from the article tells everything about this formerly great mission organization: “Canon Linda Ali, chair of USPG’s Trustees, explained: ‘We are very proud of our heritage and take seriously our remit to work through Anglican Churches to help global communities tackle poverty.’”

Anyone who knows anything about the SPG or the Universities’ Mission to Central Africa (formerly firmly Anglo-Catholic) would recognize, from Ms Linda Ali’s statement, that their “remit” has been thoroughly revised and secularized. My friends used to jokingly describe the SPG as the Society for the Prevention of the Gospel. Now, it looks like there’s no joke in that any more.

[1] Posted by A Senior Priest on 6-26-2012 at 10:24 AM · [top]

Tell it to the Vicar and Bishops opposing the CoE on gay marriage.  Maybe they’ll find this “prophetic” and all the other razzle-dazzle for co-opting the USPG to their “gozpell”.

[2] Posted by dwstroudmd+ on 6-26-2012 at 10:26 AM · [top]

Ridiculous.  Why not just close some of these agencies down instead of cloning all the same, vague do-gooder stuff? 

By the way, has absolutely every last bit of evangelistic witness been removed from the church?  Don’t want any of that kingdom leaven messing up our flatbread, after all.

[3] Posted by Timothy Fountain on 6-26-2012 at 10:38 AM · [top]

In developing its new name and brand strategy, USPG commissioned support from Public Life (, a branding and digital agency which specialises in work for charities and other non-profits. 

[4] Posted by maineiac on 6-26-2012 at 11:51 AM · [top]

“...the focus today is on inspiring local communities to unlock their potential so they can overcome whatever barriers they face, whether economic, political or spiritual.

USPG Chief Executive Janette O’Neill said: ‘We are very excited about this new milestone in our history…”


salvation on one hand, or overcoming political barriers on the other?

Sounds to me like a counterfeit gospel.  Someone cue St. Paul.


[5] Posted by tired on 6-26-2012 at 02:16 PM · [top]

Its good they changed their name, and acknoledged what they are really about these days. Truth in advertising.

[6] Posted by Going Home on 6-26-2012 at 02:29 PM · [top]

We have Anglican Communion leaders who believe God is not an external supernatural being, but rather a human construct.  Us is a perfect name for witnessing about a human-construct-deity.

[7] Posted by Jill Woodliff on 6-26-2012 at 03:06 PM · [top]

So. Much. Higglety-Pigglety Flapdoodle.  Bet that new logo cost them a bundle, too.

[8] Posted by Cindy T. in TX on 6-26-2012 at 09:36 PM · [top]

#7 - Jill - If god is a human construct, that means Us made him? 
          Maybe Us shd go to skule and lurn we some grammer?

#8 - Cindy - Yes, I wondered how much the work w/ the agency cost, and where the fiscally broke church thing got the money.

[9] Posted by maineiac on 6-26-2012 at 10:51 PM · [top]

A marketing “Oops” if ever I saw one.

[10] Posted by Undergroundpewster on 6-27-2012 at 08:25 AM · [top]

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