Something’s Queer About This Oreo
By now you’ve probably seen Kraft’s rainbow-colored Oreo ad, run as part of the company’s support for “Pride Month,” by which is meant Gay Pride, by which is meant parades at which all manner of sexual depravity is on public display, with Episcopal priests and bishops oddly over-represented.
When I first saw the ad, I thought, “You know, I might actually pay money for that, and enjoy it immensely, despite knowing what it was meant to represent.” Such is my mercenary spirit when it comes to Oreos.
But alas, in attempting to deflect public criticism, Kraft was quick to point out that the cookie was not actually going to be produced or marketed, and that the ad was part of a “series of daily ads reflecting current events in a fun way using images of Oreo cookies and milk.”
Feeling not so much betrayed by a corporation’s crass attempt to pander to the gay community, as I was betrayed by having a super-stuffed multi-color Oreo dangled in front of me and then told “psych!”, I looked at the Oreo again through slitted, cynical eyes. Stripped of my illusions, I saw the cookie for what it really is.
A cheap, Photoshopped fake.
I’d say look carefully at the image below, but in fact you can just glance at it for a split-second, because the tell-tale signs are crudely, amateurishly obvious. I’ve circled two vertically repeating patterns, but a third one is also obvious in between them:
A Potemkin cookie for a Potemkin movement.
Feel free to apply your own metaphors, similes, and parallels.
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