Nike’s Series on Greatness
I’ve appreciated Nike’s series of ads exploring “greatness”—what it is, how it’s achieved, why it comes—and by and large I’ve appreciated it.
With the stipulation that I think what they’re talking about is actually “character” and “striving for excellence” I can agree with their general theme, although I also don’t believe everybody can achieve “greatness” in all things. For example, I will never achieve “excellence” as an Olympic athlete, and my huffing and puffing around a track or down a trail within the context of the Olympics—no matter how hard I try and how much character I show—does not mean that I achieve “excellence” within that context. Hard work will never lead to Sarah experiencing “excellence as an Olympic athlete.” So “trying hard” and “sincerity” doesn’t necessarily mean that one is a “great singer” for instance, or a “great runner” except in so far as one’s context is one’s own limitations and individual person.
But . . . within contexts and taking into account . . . me . . . yes, I and others can achieve “greatness” [character] which has little to do with the intrinsic worth and value of human beings, and little to do also with the justification of sinners.
With the above being said—I like this ad.
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